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NABA数字设计马拉松

时间:2020-06-28 14:57      来源:NABA新美术学院

原文:
50 students from 6 different academic fields, 6 prestigious international companies, involved through 20 corporate representatives, together with 5 mentors, chosen within the Academy’s Faculty: these are the numbers of the first Digital Design Marathon, that took place on June 6th and 7th, for the first time digitally thanks to live webinars, recorded contents and virtual rooms.
 
A 48-hour long creative session, based on the Design Thinking approach, which involved NABA students in a challenge based on multiple briefs co-designed by NABA along with the participating companies: Cisco Systems, PoliS-Lombardia, LEGO®, MM, Sodexo Italia and ATPL.
 
The leading theme of the Marathon was "Tomorrow is urgent", chosen by the Academy to stimulate students to investigate the possible scenarios of innovation and change NABA will face in the near post-pandemic future, as well as the new possible ways of collaboration with companies, through the study of immediate solutions, allowing them to elaborate proposals for already existing campaigns also.
 
Among all the participants, divided in 10 different work groups, the winner was the "Kiteco" project carried out for Sodexo Italia by MA in Design – Interior Design and BA in Graphic Design and Art Direction students Salvatrice Cammisuli, Luca Candiota, Gaia Ferrario, and Mirco Tamborini. Starting from the idea of ​​re-imagining the return to living places of study and culture, safeguarding both safety and sociality, NABA students proposed a new way of conceiving schools by extending them to the reference territorial system, through the use of innovative technologies and practices (such as the use of smart lockers or divisible modular spaces and furnishings) and an integrated and recognizable communication declined in a single kit, differentiated by age group and type of school.

Congratulations to the two special mentions as well: the first for "Bridges", the project developed for Cisco Systems which aims to create a virtual community within the companies, developed by the BA in Creative Technologies students Olimpia Zamò, Aron Gilli, Riccardo Ortombina, Beatrice Lenzi and Marco Consoli. The second special mention was given to "Outside the Box", the creative idea conceived for LEGO®, which aims to create a community based on the notion of “learning through play”. A place where young people will have the opportunity to play, express, and discover themselves, conceived by the BA in Design and the BA in Graphic Design and Art Direction students Martina Cannizzaro, Joshua Billsborough, Francesco Magni, Louisa Sophie Buck and Ekaterine Lomaia.

On NABA social media it is possible to find out more about Digital Design Marathon through the dedicated videos.


译文:
来自6个不同学术领域的50名学生,6家国际知名公司的20名公司代表以及从学院院系里挑选的5名导师:这些是6月6日和7日举行的第一个数字设计马拉松比赛的数字,这是首次线上举行网络研讨会,多亏提前录制的内容和虚拟空间。
长达48小时的创意比赛,以设计思维方法为基础,让NABA学生参与由NABA与参与公司(Cisco Systems, PoliS-Lombardia, LEGO®, MM, Sodexo Italia and ATPL)共同设计的挑战。
本次学院选择的马拉松比赛主题是“泊在眉睫的明天”,通过研究即时解决方案,鼓励学生调查NABA在不久的未来可能面临的创新和变革情景,以及与公司合作的新方式,允许他们为已经存在的活动制定建议。
在所有参与者中,分为10个不同的工作组。获胜者是为Sodexo Italia公司设计的“Kiteco”项目,该项目由设计-室内设计和平面设计与艺术指导研究生课程的Salvatrice Cammisuli, Luca Candiota, Gaia Ferrario和Mirco Tamborini共同完成。NABA的学生们他们从假想出发,为人们的居所,尤其是公共场所的安全性和社会性提出了一个新的构思方式,即通过扩张的引用领土系统,比如使用创新技术的实践(如智能储物柜或可分模块化的空间和家具)等,避免单一工具的使用,从而构建出能满足不同年龄和类型的公共空间。
同时,也祝贺两个特别奖:第一个是名为“桥梁”的项目,这是为Cisco Systems开发的项目,旨在在公司内部创建一个虚拟社区,由创意科技专业学生Olimpia Zamò, Aron Gilli, Riccardo Ortombina, Beatrice Lenzi和Marco Consoli开发。第二个特别奖是“Outside the Box”,这是为LEGO®设计的创意理念,旨在创建一个基于“通过游戏学习”理念的社区。这是一个年轻人有机会玩耍、表达和发现自己的地方,由设计专业和平面设计和艺术指导专业的Martina Cannizzaro, Joshua Billsborough, Francesco Magni, Louisa Sophie Buck and Ekaterine Lomaia开发。
可以通过NABA社交媒体上的视频,了解更多关于数字设计马拉松比赛。
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